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AEO & AI visibility insights
Guides on AEO, GEO, and AI search visibility: how answer engines like ChatGPT, Perplexity & Gemini decide what to recommend, and how to get your products in the answer.
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240+ leading brands analyzed for AI visibility
Vuori
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Tower 28
Stanley 1913
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Cozy Earth
Quince
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Kizik
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Chomps
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Nanit
FahertyLatest articles
July 23, 20269 min read
robots.txt for AI Crawlers: Control What ChatGPT, Claude & Perplexity Can Read (and How to Check It)
A 2026 guide to robots.txt for AI crawlers: what GPTBot, ClaudeBot, PerplexityBot and Google-Extended are, whether to allow or block them, mistakes that make you invisible to AI, and how to check your robots.txt with a free checker.
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July 19, 20268 min read
Measuring AI Visibility Isn’t Enough: The Measure-vs-Implement Gap
Every AI-visibility tool can score you. Almost none of them fix the problem. Here’s the measure-vs-implement gap: how Auspex, Profound, Scrunch, Otterly and Semrush compare, and why implementation is the whole game for product brands.
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July 15, 20267 min read
What Is llms.txt? A Practical Guide to Making Your Site Readable by AI
llms.txt explained: what the file is, why it matters for AI visibility (AEO), what to put in it, where to host it, and how to generate one in under a minute.
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July 20, 202610 min read
AEO vs GEO vs SEO: What’s the Difference, and Which Matters in 2026?
SEO vs AEO vs GEO explained, how search, answer, and generative engine optimization differ, which to prioritize first, and where to focus to get recommended by AI in 2026.
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July 3, 202611 min read
Auspex vs Profound & 9 Other AI Visibility Tools: Which One Is Built for Brands That Sell Products?
Compare Auspex vs Profound and 9 AI visibility tools (AEO/GEO). See which is built for brands that sell products on Amazon and marketplaces.
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June 29, 20266 min read
How Auspex Orchestrates AI Agents to Automate Seller Operations
How Auspex uses AI agent orchestration to automate Amazon seller operations, from measuring AI visibility to drafting content and optimizing listings.
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June 28, 20265 min read
AI Sentiment: It’s Not Just Whether AI Recommends You, But How
AI sentiment for Amazon sellers: why the tone ChatGPT and Perplexity use about your brand shapes sales, and how to measure and improve it.
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June 27, 20265 min read
AI Visibility for Amazon Sellers: How to Get Recommended by ChatGPT, Perplexity, and Rufus
AI visibility for Amazon sellers: how to measure and improve whether ChatGPT, Perplexity, and Gemini recommend your products in AI search.
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